Marketing Tips for Long-Term-Care Facilities

Today, approximately 12 million Americans use long-term care facilities and the demand is growing. If your facility is not ranked highly by the most popular search engines, you need to implement new strategies to improve the traffic to your website. Here are some marketing strategies you may want to consider:

Website Makeover: Design, Structure, and Content

It may be time to give your website a makeover. There are a number of strategies you can use to increase traffic. Your website should be easy to navigate and should be optimized to quickly load on all devices. It’s also important to make use of custom photography. This is a great way to get web visitors inside your facility. When it comes to website content, the wording must be persuasive, as well as trustworthy. Does your content encourage visitors to spend time on your website? Does it convince people to contact you?

Improve Your Local Search Rankings

This is one of the most important marketing strategies to understand. Google is the world’s most popular search engine. Although there are others, it is important to be found on Google. The engines algorithm is designed to react to keywords and phrases. The first results you see are usually local results. You can take advantage of this by including your website on the Google My Business listing pages. Adding images is essential to web attraction.

Implement Search Engine Optimization Throughout Your Website

An important strategy for ensuring that your website ranks higher is to utilize search engine optimization (SEO) experts. Keywords help searchers find specific information. Don’t stuff your content with keywords. Instead, naturally sprinkle them throughout your web pages. If you’re not sure how to use SEO or which keyword to use, it may make sense to hire someone who does.

Utilize PPC Advertising

Pay Per Click (PPC) Advertising is just what it sounds like. You are only charged when a potential client clicks on your ad. You can set up an account using Google AdWords. It’s an affordable way to advertise your facility even if you have a tight budget. It draws targeted traffic and can be easily integrated with your social media channels.

Implement an Email Drip Campaign

An email drip campaign is designed to engage your contacts through a series of automated emails. You can provide them with information about your facility and then convert them to leads. These emails can also be used to promote a new blog, upcoming events, and the latest news about your facility.


Marketing may seem like a daunting task, but you can easily take your facility to the next level with these simple suggestions. At Tobin, we can align with your vision to help you reach your goals with strategic marketing. Contact us today at 888-336-7800.