If you’ve ever been told your voice does not matter, it was a lie. Your voice is one of the most important things you will ever have. We’ve all been told to stand up for what we believe in, and that we are capable of achieving great things. But how?
Today, we are introducing you to Jami Canning, VP of Services at Tobin. In her 8 years with us, she has epitomized growth within an organization and currently holds one of the most vital roles within our company. Keep reading to learn more about Jami and some of the things that make her tick.
Tobin has been awarded an audience with the Administrator of CMS (Centers for Medicare and Medicaid Services) Seema Verma, who reports directly to President Trump. This meeting was granted by Verma’s office due to a letter discussing staffing issues plaguing nursing departments in the long-term care industry written by Tobin Founder, Peg Tobin.
A recent study conducted by OnShift stated that, last year, 65% of caregivers in long-term care (LTC) were always “looking” for a better job and 97% were open to a new opportunity, receiving an average of 3 recruitment calls per week. It’s no wonder that over the course of 2018, LTC organizations were more focused than ever to come up with new ways to engage and ultimately retain employees, specifically direct-care staff.
We love bragging on our people. But we love it even more when our clients do it. This is a wonderful testimonial received about one of greatest assets, Lisa Webert-Murphy, Senior Executive Recruiter. Lisa, congratulations on compliments that are accurate and well deserved. We salute you and appreciate everything that you do at Tobin!
With today’s focus on advanced technologies, it’s easy to overlook a simple fact: all tech is meaningless without the talent to put it use. In an age of automation, robotics, and artificial intelligence, human talent is more important than ever. While the best facilities recognize this and put people at the center of their agendas, many others continue to pay lip service more than they actually devote time to their “most important asset.”
Today, approximately 12 million Americans use long-term care facilities and the demand is growing. If your facility is not ranked highly by the most popular search engines, you need to implement new strategies to improve the traffic to your website. Here are some marketing strategies you may want to consider…